A good website design will always impact your client positively. If you are practicing some of the principles that used to work several years back, you might be hurting yourself by making your users frustrated by the experience in the website. Have a look at the following principles that might help you develop that website that your law clients will feel comfortable with.
Make sure your leads are simple. it is important that the leads that you use should be in such a way that it is easy for the client to understand. When you include emails address, phone number and a message this might be quite plenty. Majority of the clients or the visitors will walk over the fields Zanes Law efficiently uses this idea to improve the client response performance.
One goal, one button policy. This is also the same as attention ratio One the goal should be included per page. Taking for example “sign up for free consultation” when you add other components to this button it will catch less attention. When you include more links and buttons to your original button the button will tend to grow weak.
Use emotive copy. It is a misconception that law websites should be filled with law describing terminologies. The website should show professionalism but should also have some emotions in it. Compare these two statements. We offer knowledgeable child custody lawyers services, and, are you afraid that you will lose your child in divorce? The the second statement will catch the attention of the clients as compared to the first one. This is one of the tricks that Zanes Law uses to get responses from more clients.
Social evidence plays a significant role in the website. Including reviews and testimony from clients will be of much help to you to gain trust from new customers.
A good website design principle also includes excellent off page SEO. You should be very careful with the backlinks that you use. Use the links that are friendly to search engines.
Avoid sending you law clients to the home page. These are one of the things that most people normally neglect. The The best place to drive traffic in your website is that page that will include the specific service that you offer to the clients. Zanes Law has greatly benefited from this kind of approach.
It is important that the blog content of your website is up to date. When a person pops in to your website and notices that you have not updated your website since the last two years, he or she will be very disappointed with your services. To get more insight on this consider visiting Zanes Law.
Last but not least avoid stock images. Zanes Law uses original, interesting photos to create more attention to law clients.